Senior Marketing Operations Manager
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About this role
Who we’re looking for
We’re looking for a Senior Marketing Operations Manager to lead and evolve Marketing Operations in a scaled, multi‑team organization. This role is both strategic and hands‑on—you’ll set the vision for how marketing operates at scale while staying closely involved in execution, systems, and analytics.
You’ll be a key partner to Marketing, Sales, Product, and RevOps leadership, responsible for ensuring our marketing engine is efficient, aligned, measurable, and continuously improving as the business grows.
What you’ll do
Marketing Operations Strategy & Ownership
• Own the end‑to‑end Marketing Operations strategy for a scaled organization, balancing flexibility with governance
• Act as the primary Marketing Ops partner to senior marketing leadership
Hands‑On Systems & Execution
• Own and actively manage the marketing technology stack (e.g., Dreamdata, Marketo, and related tools). Responsibilities include Marketo configuration and optimization such as multi‑market MQL rule automation, data flow and synchronization between Marketo and Salesforce, automated email trigger and nurture setup, event lead imports, and lead routing and tracking
• Configure, optimize, and troubleshoot systems to support campaigns, launches, and lifecycle programs including email, landing pages, and lead flows
• Ensure data quality, integrations, and system performance across tools through thorough QA of all implementations
• Lead vendor selection, renewals, and day‑to‑day tool optimization
Process Optimization & Scale
• Establish and maintain scalable workflows, templates, and operating rhythms
• Identify gaps in the marketing technology stack and recommend tools to improve efficiency, capability, and scale
• Identify operational bottlenecks and design solutions that scale globally and work across functions
• Partner closely with the CRM and RevOps teams to manage approvals, releases, and cross‑tool dependencies
• Drive automation and standardization while maintaining flexibility where needed to support growth
• Ena
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