[Remote] Director of Marketing - Demand Generation & GTM (TX, AZ, OR, MO, TN, FL, NC)

About this role

Note: The job is a remote job and is open to candidates in USA. Aloha Practice Management (AlohaABA) provides practice management and revenue cycle solutions for ABA and healthcare organizations. The Director of Marketing will own the company’s marketing and go-to-market strategy, build predictable pipeline generation, strengthen brand positioning, and drive revenue growth. The role leads demand generation, product marketing, vendor coordination, analytics, and performance reporting in partnership with executive leadership, product, sales, customer success, and recruiting.

Responsibilities

Develop and execute Aloha’s marketing and GTM strategy aligned to company growth goalsCreate quarterly and annual marketing plans tied to measurable business outcomesIdentify growth opportunities across demand generation, product marketing, partnerships, events, and customer marketingOwn marketing-generated pipeline and influence revenue outcomesDevelop integrated campaigns across paid, organic, events, email, content, and partner channelsImprove website conversion rates and lead-to-demo performanceEstablish attribution and ROI reportingBuild positioning, messaging, and launch plans for product releases and new offeringsPartner with Product and Sales to ensure clear market differentiationDevelop competitive intelligence and market insightsLead and coordinate offshore marketing execution resources and external agenciesBuild campaign calendars, workflows, SLAs, and quality expectationsEstablish operating cadence and accountability across marketing initiativesDefine KPIs and dashboards for marketing performanceTrack funnel performance and optimize based on dataReport progress and recommendations directly to executive leadership

Skills

Must live and work in one of the following states: TX, AZ, OR, MO, TN, FL, NC• 7+ years in B2B SaaS, healthcare technology, or high-growth marketing environments• Experience owning marketing strategy and measurable pipeline outcomes• Experience managing agencies, contractors, or offshore execution teams• Strong understanding of demand generation, product marketing, lifecycle marketing, and digital channels• Strong analytical and financial decision-making skills• Comfortable operating in a fast-moving environment with competing priorities• Exceptional communication and project leadership skills• Healthcare SaaS, Practice Management, RCM, or ABA experience• Experience supporting founder-led organizations• Experience building GTM systems and processes from growth stage to scale• Familiarity with Zoho, Google Analytics, SEO tools, and marketing automation

Company Overview

AlohaABA is an ABA practice management software which seamlessly integrates multiple operations for ABA practitioners. It was founded in 2015, and is headquartered in Los Angeles, California, USA, with a workforce of 11-50 employees. Its website is https://www.alohaaba.com/.