Product Marketing Manager

About this role

About the role:

We are looking for a Product Marketing Manager to join our Market Strategy team. In this role, you will own how we position our product to the market and turn that positioning into the content and enablement that helps Sales and Marketing win.

What You'll Be Doing

• Define the Story: Own positioning and messaging for each ideal customer profile (ICP) and persona, turning product capability into simple, resonant messaging across the full buyer journey.

• Find the Story: Identify and shape the narratives supporting our demand generation — spotting the angle that will resonate with the audience in the room and building the content that brings it to life.

• Arm the Field: Build the sales and customer success playbooks that equip the team to win with confidence.

• Bring Launches to Life: Own the content that carries our story to market — website, product pages, email campaigns, PR & comms, events, and webinars.

• Drive Adoption: Partner on customer marketing and expansion campaigns that keep customers engaged and growing with us.

• Close the Loop: Build feedback loops from Sales, CS, and customers back into positioning, so our messaging keeps getting sharper.

What You'll Need

• Storytelling Chops: You have deep empathy for customers and can adapt how you communicate to reach both technical and non-technical audiences.

• AI Prowess: You know how to leverage AI tools to drive efficiency and scale your impact without sacrificing quality, and you bring this mindset to everything you do.

• Communication Skills: A proven ability to build strong relationships across Sales, Product, and Marketing stakeholders.

• Growth Mindset: A self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done.

• Curiosity: You're genuinely interested in customers and products — you dig into how things work and become the expert.

• Proven Track Record: Experience in product marketing within B2B SaaS or enterprise software, with a knack for managing multiple high-priority projects in a fast-paced environment.

About Us:

Commerce is evolving faster than the systems built to support it. Agentic AI is redrawing how people buy. Customer expectations have a new ceiling. And bad actors are evolving alongside every advancement.

Forter was built to meet this moment — and stay ahead of it.

We are a human-first, AI-built company. Our technology analyzes patterns across a network of over 2 billion shoppers, delivering identity intelligence across the entire commerce journey — from sign-up to checkout to returns — that protects revenue and unlocks great customer experiences simultaneously. With Forter, businesses know who to trust, whether it’s humans or the agents shopping for them. The result: zero friction for the customers who matter. No revenue left behind.

The world's most trusted brands — Nordstrom, Instacart, Priceline, Adobe, ASOS, and eBay among them — rely on Forter to get this right. Since 2013, we've raised $525M from investors including Tiger Global, Bessemer, Sequoia Capital, and Salesforce Ventures, and today we power commerce decisions for nearly