Product Marketing Manager

About this role

Own the positioning, messaging, and go-to-market inputs for a portfolio of product bets , in close partnership with a dedicated GTM Lead . This role blends strategic thinking, customer insight, and AI-augmented execution to ensure each product bet is brought to market with clarity, differentiation, and measurable impact. You will act as the voice of the market and customer , influencing product direction and enabling successful execution across the full go-to-market lifecycle. What you'll do: Product Bet Ownership Partner with the GTM Lead to support end-to-end go-to-market strategy for assigned product bets Own positioning, messaging, and market insight inputs that shape GTM direction and execution Collaborate on defining success metrics (pipeline, adoption, expansion, usage) and contribute to achieving them Act as the subject matter expert on the product bet across internal teams Continuously provide insight and recommendations to optimize bet performance post-launch Cross-Functional GTM Leadership Partner closely with the GTM Lead to align on strategy, priorities, and execution plans for each product bet Collaborate with Product, Marketing, Sales, and Customer teams to ensure consistent and effective execution Influence product roadmap by bringing forward market, customer, and competitive insights Support integrated campaign development by ensuring messaging and positioning are clearly defined and actionable Act as a connector between teams to ensure the voice of the customer and market is reflected in GTM decisions Sales & Revenue Enablement Develop and deliver enablement that drives deal velocity and win rates Translate positioning into practical sales narratives, objection handling, and competitive differentiation Continuously gather feedback from Sales and iterate on enablement based on what is working in-market Ensure all enablement aligns with broader GTM strategy and campaign execution What you'll bring: 5+ years of experience in Product Marketing, Growth Marketing, or Performance Marketing within a B2B SaaS environment Strong positioning and storytelling skills , translating product capabilities into clear customer value Ability to generate and apply customer, market, and competitive insights to shape GTM strategy Effective cross-functional collaborator and influencer , especially in partnership with GTM Leads and Product Solid commercial acumen , with an understanding of how messaging and enablement impact pipeline and revenue Experience developing sales enablement that improves win rates and deal velocity Strong presentation and facilitation skills , with the ability to deliver impactful enablement and influence internal audiences Data-driven and analytical , with the ability to measure impact and iterate based on results Comfortable leveraging AI tools to scale research, content, and execution while maintaining quality Strong sense of ownership and adaptability in a fast-evolving go-to-market environment Are you ready to become an Absorber? What we offer: Fully remote-first work with flexible work arrangements 🏡 Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘 New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦 Endless opportunity for career growth and internal mobility 🌱 Employee driven DE&I programs 🫶 Who are we? Absorb Software is the leading global AI-driven learning platform provider, helping organizations unlock the full potential of their workforce. With its innovative Strategic Learning Systems (SLS) approach, Absorb empowers businesses to align learning with strategic goals, driving measurable impact and workforce agility. The Absorb LMS platform delivers personalized, scalable, and engaging learning experiences for employees, customers, and partners worldwide. Trusted by over 3,300 organizations and 34 million users, Absorb is redefining the future of workplace learning through cutting-edge AI, seamless integrations, and an unwavering commitment to innovation. We empower learners to enrich their lives, workplaces and communities. Our values are simple: We achieve exceptional results by genuinely caring about each other and the work we do We’re united, and we grow through our commitment to elevating continual learning! AI @ Absorb We believe in the power of AI and technology to make learning accessible to everyone. By exploring new tools and constantly experimenting, we’re redefining what’s possible. We take an AI‑first approach to unlock human potential, drive impact, and scale better outcomes. As the world evolves, Absorb is committed to growing with you. Investing in your skills every step of the way. We use AI tools to support our recruitment process, such as organizing applications and highlighting potential matches based on role requirements. While these tools help streamlin