Principal Software Engineer
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About this role
About Typeface
We help the world’s biggest brands move from brief to fully personalized campaigns — in days, not months.
Founded by Abhay Parasnis and backed by Microsoft, GV, Salesforce, Lightspeed, Madrona and Menlo, we’re building category-defining technology at the intersection of creativity and AI with real impact. Join us to help shape the future of enterprise marketing.
What You’ll Do
As a Principal Engineer, you will:
• Solve complex architectural challenges to harness the power of LLMs and multimodal AI for scalable, enterprise-grade content generation.
• Lead cross-functional technical initiatives spanning multiple teams and product areas.
• Partner with enterprise customers to deeply understand their challenges and translate them into robust, high-impact solutions.
• Mentor and guide engineers across the organization, raising the bar for technical excellence.
• Advocate for best-in-class engineering practices, ensuring security, scalability, and maintainability across the platform.
How You'll Make an Impact
• Architectural Leadership:
• Define and evolve the architecture for AI-driven, multimodal content personalization.
• Evaluate and integrate cutting-edge AI technologies, optimizing for cost, latency, and output quality.
• Cross-Company Impact:
• Spearhead engineering initiatives that address critical business priorities.
• Translate complex enterprise customer requirements into practical, scalable solutions.
• Mentorship & Advocacy:
• Coach engineers in AI/ML systems, distributed architectures, and multimodal generation pipelines.
• Champion engineering best practices — from code quality to CI/CD, observability, and security.
• Execution Excellence:
• Contribute hands-on to code and design when needed.
• Ensure solutions meet enterprise-grade standards for security, reliability, and compliance.
What You Bring
• 10+ years in software engineering, with at least 3+ years in a principal/staff-level IC role.
• Proven experience architecting distributed systems, AI/ML platforms, or large-scale SaaS applications.
• Strong
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