Marketing Associate (2027 Graduates)

About this role

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

The Appian Marketing team is a dynamic, collaborative group dedicated to expanding our global footprint in AI automation for critical processes.

As a Marketing Associate, you won't just be sitting on the sidelines - you will be involved across multiple marketing disciplines, including field marketing, customer advocacy, event coordination, and marketing operations. This is a unique opportunity to learn from industry and marketing experts, manage real campaign life cycles, and build a foundational skill set. If you are a motivated self-starter eager to make a visible impact on business growth, this role is built for you.

This role is based at our ​headquarters in ​McLean, Virginia. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

What Marketing Associates Will Do

• Execute integrated marketing campaigns across multiple channels to drive awareness, expansion and growth.

• Coordinate the end-to-end logistics, planning, and execution of both virtual and in-person corporate events.

• Support customer advocacy efforts including selection, writing, tracking and amplifying customer stories across channels.

• Track and analyze lead flow, campaign performance data, translating metrics into actionable insights for future strategy optimization.

• Partner with cross-functional teams; including Sales, Product, and Customer Success, to ensure seamless campaign alignment with business objectives.

• Develop engaging content, design layouts, and communication materials for various marketing initiatives.

• Manage marketing calendars, project timelines, and data accuracy within our corporate systems to ensure flawless daily operations.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Prior internship experience in event management, digital marketing, or marketing operations.

• Strong enthusiasm for marketing with an analytical mindset and an exceptional attention to detail.

• Proven ability to manage multiple projects simultaneously within a fast-paced, team-oriented environment.

• Advanced proficiency in Google Workspace or equivalent productivity suites.

• Excellent written and verbal communication skills.

Preferred Qualifications

• A proactive attitude with a strong willingness to learn new enterprise platforms and methodologies.

The base salary range represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

Base Salary Range

$75,000—$75,000 USD

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