Director, Demand Generation

About this role

Join to apply for the Director, Demand Generation role at Kantata

Join to apply for the Director, Demand Generation role at Kantata

Get AI-powered advice on this job and more exclusive features.

The Company

All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.

The Kantata Cloud for Professional Services gives businesses the clarity, control, and confidence they need to optimize resource planning and elevate operational performance. Our purpose-built software is helping over 2,500 professional services organizations in more than 100 countries focus on and optimize their most important asset: their people. By leveraging Kantata, professionals gain access to the information and tools they need to win more business, ensure the right people are always available at the right time, and delight clients with exceptional project delivery and outcomes.

Kantata is well-capitalized, hiring, and growing our loyal and diversified customer base faster than we ever have. Most importantly, we have a clear vision of where we’re going and how to get there. (Hint: It involves you.) Did we mention that Kantata is also an awesome place to work? You’ll have the opportunity to work in a dynamic environment with a team that loves what they do. A talented team, great perks, and an amazing culture = an employee-rated Best Place to Work!

The Opportunity

The Director of Demand Generation is a pivotal role at the highest level of technical and strategic expertise. This position involves leading the operational marketing plan to deliver on pipeline and revenue targets, setting organizational strategy, and developing the skills and career paths of all team members. The role requires a seasoned expert with a deep understanding of modern digital strategy, AI tools and techniques, key performance indicators, and the ability to lead a team of marketing professionals simultaneously across multiple marketing disciplines including demand gen, digital, ABX, and field marketing.

Primary Responsibilities:

Develop and Execute Highly Effective Demand Generation Strategies: Craft and implement comprehensive strategies for outbound and inbound demand generation to meet or exceed pipeline and revenue targets.Team Management: Oversee the end-to-end demand generation, digital, business development and ABM functions.Digital Execution: Serve as the subject matter authority on modern techniques, while leading the inbound demand team with leading-edge strategies for SEO (including GenAI zero-click-search), ChatGPT, 6sense intent optimization, paid media, and more.Campaign Management and Journey Orchestration: Lead a high-performing team responsible for outbound marketing campaigns, including email marketing, outbound calling, direct mail, and digital advertising. Optimize CTAs for engaging and effective engagement to accelerate and optimize prospects’ journeys.Data-Driven Optimization: Utilize analytics and data-driven insights to continuously improve campaign performance, targeting, and ROI.Collaboration and Integration: Work closely with sales and marketing teams to ensure that lead generation activities are integrated with broader business development initiatives.Strategic Leadership: Set the organization\'s strategy, staff for scale, and develop the skills and career paths of all team members.Metrics, Attribution and Reporting: Own the analysis of performance, including rigorous tracking of KPIs, multi-touch attribution, Return on Investment. Provide regular reporting and analysis of performance to senior leadership.Budget Management: Manage budget allocation across various channels and strategies for optimal mix..Sales Pipeline: Be accountable for meeting/exceeding attainment of sales pipeline goals and leading indicators of demand.Analytical Oversight: Forecast, measure, analyze, and report on the impact of demand creation activities on sales pipeline and bookings.

What You Bring To The Role

Educational Background: Bachelor’s Degree in Business Administration, MBA (Preferred qualification)Professional Experience: Extensive experience in the B2B technology sector, specializing in crafting and implementing modern strategies that meet or exceed demand generation goals. (15+ Years Preferred), ideally within a global marketing function.Digital Domain Expertise: A deep understanding of leading-edge digital best practices and ability to continuously optimize for the rapidly changing digital landscape (GenAI zero-click-search, ChatGPT search, intent, etc).Account Based Marketing/Experience and Field Marketing Proficiency: Ability to support modern ABM & ABX techniques and best practices, along with the cross-functional prowess it takes to succeed..Campaign Management and Journey Orchestration: Demonstrates mastery in crafting and executing campaigns that leverage multiple channels to drive significant, measurable results to hit our objectives.Leadership and Team Develop