Digital Marketing Director

About this role

PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations, PolyAI agents are built for complexity, open at every layer, and sovereign by design. PolyAI serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit.

The Digital Marketing Director will join PolyAI's rapidly growing marketing team and own the digital and account-based marketing engine behind our growth strategy. This is a senior, individual contributor role with real ownership over how we spend, target, and show up for our highest-value accounts — serving as the primary liaison to our paid media agencies, the architect of our account-based marketing approach, and the strategic backbone for how nurture, webinar, and content programs come together across the business.

Responsibilities:

• Serve as the primary liaison to our paid media agencies, owning strategy and channel allocation recommendations across paid social, search, display, and programmatic, and bringing data-backed budget recommendations to leadership

• Design and maintain our ABM tiering methodology — from strategic named accounts to broader programmatic targeting — and ensure it's applied consistently across every team using it

• Run high-value account targeting directly across channels including LinkedIn, connected TV (CTV), person-based advertising platforms (e.g., Influ2), and out-of-home (OOH)

• Architect the cadence, structure, and content flow for nurture programs and webinars, building a framework that scales across multiple audiences and campaign teams

• Own the strategy and vendor relationships for content syndication programs that fuel top-of-funnel demand

• Define the target audience and strategy behind in-person, high-touch programs (like executive roundtables), partnering with our events team on delivery

• Report on channel performance — CPL, ROAS, CTR, and account engagement — on a weekly cadence, broken out by segment

Minimum skills and experience:

• 10-15+ years of experience in digital marketing, with significant, senior-level experience managing relationships with paid media agencies

• Demonstrated experience building and running ABM programs at scale

• Experience architecting nurture and lifecycle marketing programs

• Strong analytical and budget management skills, with the ability to present